Mattel is an absolute cult manufacturer in the toy world and has been creating cool toys and collectibles that excite us all since 1945. Headquartered in California, Mattel is now active in over 40 countries and brings the most famous brands directly to your home.
When you think of Mattel, iconic names like Barbie and Hot Wheels immediately come to mind – and for good reason. For over 75 years, they’ve captured the hearts of children (and young-at-heart adults). No other company embodies imaginative play, heroic adventures, and unforgettable childhood memories quite like Mattel.
It all started with a doll that became a legend: Barbie – more than just a toy since 1959. She is a style icon, role model, and creative muse for generations. Whether astronaut, doctor, or president: Barbie has proven you can be anything. And while she constantly reinvents herself, her message remains timeless: Be who you want to be.
Then there are those with gasoline in their veins: Hot Wheels – tiny speedsters with massive cult status. Since 1968, they’ve been racing through living rooms, loops, and wild tracks. For kids, it's the ultimate racing fun; for collectors, a true highlight. Over 25,000 different models make collectors’ hearts race.
But the toy manufacturer’s portfolio goes far beyond that: In the 80s, a new era of heroes began – Masters of the Universe (MOTU). With He-Man, Skeletor, and their epic battles between good and evil, a fantasy world was created that still excites generations today. Nostalgia meets action – perfect for real fans.
For wrestling enthusiasts, Mattel brings full power to the toy shelves: With the optional ring or cage, you can recreate the greatest fights in history with WWE figures. From The Rock and John Cena to the legendary Undertaker or Hulk Hogan – every pose and every finishing move becomes an experience.
Discover the fascinating world of MEGA Bloks – building blocks that combine creativity and nostalgia. Among others, the series brings joyful building fun with themes like Masters of the Universe. There are also countless sets featuring the beloved Pokémon, adding even more fun to building time.
And because the toy giant knows how powerful stories can be, countless toys and collectibles have emerged from collaborations with Disney, Pixar, DC Comics, and various video game franchises. They transport children and adults alike into other worlds – whether with superheroes like Batman, princesses like Elsa, or characters from the gaming universe.
Mattel is more than just a toy manufacturer – it’s a treasure chest full of memories, innovation, and emotion. Whether for playing, collecting, or marveling – everyone can find their personal hero here.
Why Mattel?
Mattel’s most popular series: