threezero

Imagine holding Daryl Dixon in your hand – not some cheap plastic trinket from a bargain bin, but a lifelike figure with a weather-beaten jacket made from real fabric, ultra-fine facial wrinkles, and a crossbow strap that looks like it survived 12 seasons of zombie apocalypse. Welcome to the world of threezero. For over two decades, this Hong Kong-based studio has been raising collectibles to a level where even die-hard fans ask themselves: Is this still a figure—or a masterpiece?

Threezero evolved from an underground phenomenon into a celebrated powerhouse for high-end action figures. They nailed what other brands only try to copy: Pop culture is emotion, texture, attitude. Whether it’s The Walking Dead, Stranger Things, Transformers, Game of Thrones, Breaking Bad, Iron Man, or Naruto – threezero turns your favorite characters into fully poseable sculptures with more soul than most TV pilots today. It’s not just about details, but substance. Metal skeletons, fabric costumes, magnetic parts, LED lighting effects, and the finest paint jobs – these are crafted as if they were miniatures destined for a museum.

Their DLX and FigZero lines are regarded among collectors as the absolute benchmark. The joints are solid, the articulation incredibly dynamic, and the poses practically beg to be photographed. And the best part? You get premium quality at a price that makes you grin while adding the next figure to your cart. Hot Toys might be bigger – but threezero is hungrier.

Every figure is a statement. Not for everyone. But for those who know why 1:6 is more than just a scale. For those who don’t think “deluxe” means a fancy hotel room, but movable knee joints and removable shoulder armor. For those who understand that collectibles don’t just gather dust on a shelf—they tell stories.

threezero doesn’t build for kids. They build for grown-up nerds, geeks, and ’80s kids with style, taste, and collector blood running through their veins. So ask yourself: Do you want just any figure—or do you want threezero?

threezero: For collectors who don’t do things halfway

• True craftsmanship – every figure is hand-painted with precision.
• Official licenses that create cult status – The Walking Dead, Transformers, Iron Man, Naruto, Game of Thrones.
• Limited & exclusive editions – for collectors who don’t settle for less.
• Ultimate attention to detail – with threezero, you don’t get a mere replica, but a masterpiece.

The most popular series by threezero are:

PREMIUM

• The grand Premium Scale line, often over 50 cm tall, luxurious and insanely detailed. Here you find true statement pieces for collectors with space and ambition. Transformers, Power Rangers, and other iconic figures call this their epic home.

DLX

• A high-end action figure series focusing on iconic characters around 1:12 scale (about 15 cm). Highly poseable, with metal parts and top-notch details – classics like RoboCop and some Marvel figures feature here.

MDLX

• The technical pinnacle at roughly 1:12 scale. Over 50 joints, magnetic parts, LED lights, and metal components. Transformers and Iron Man fans love this perfect blend of tech and design.

FigZero

• Anime-focused figures, varying between 1:6 and 1:12 scale. Characters from Naruto, One Punch Man, and other cult animes. Dynamic and proportionally on point, with playful and stylish designs.

FigZero S Series

• The smaller, sleeker sibling of the FigZero series, focusing on even finer details and high-quality finishes. For collectors who adore the anime style in a compact form.

ROBO-DOU

• Robots and mechas in imposing sizes. Massive detail work, often with metal and movable parts. An ode to Japanese mecha culture and iconic machines from anime and film.

threezeroX

• Experimental and limited figures pushing beyond mainstream lines. Often collaborations or exclusive editions that make collector hearts race.

threeMega

• Big, loud, impressive – figures with mega presence. Perfect for those who want their shelf to make a statement.

KAIJU-DOU

• Monstrous kaiju figures inspired by classic Japanese monster movies. Massive, detailed, and brutally impactful.

SiXTH

• Detailed figures that hit the sweet spot between 1:6 and 1:12 scales – basically the hybrid format of threezero.

Code_threezero

• Concepts and prototypes, often experimental designs that preview future trends or represent limited collector’s items.